So they're stripping GI Joe of his American military status.
According to this article, Joe will be part of an international operations team based out of Brussels, heretofore known only for their cabbage fetuses.
And I predict that Hasbro is going to wish they had never allowed Paramount or anyone else to tamper with their "real American hero."
I'm already hearing of cancelled orders in the mass market. I can understand why. I'm very weary of a growing trend of anti-Americanism, and I particularly dislike this disdain shown towards the American military.
(Bear in mind that I'm not a GI Joe collector or enthusiast, so I'm speaking solely as a civilian here--but as far as I'm concerned, Hasbro deserves a great deal of grief until they make good on this one.)