Wednesday, September 21, 2011

DC=Disappearing Comics!

Another week dominated by DC sales; customers who were worried about missing out on the DC's started to use our preorder system to pay for next week's books a week in advance, so in the past seven days so many copies of this week's releases were sold that we actually sold through a huge shipment of many DC titles in as little as three hours. Nightwing, Red Hood and the Outlaws, Catwoman, Captain Atom, Nightwing--all sold through before the end of the day. It's really phenomenal when you realize that we ordered a minimum of 5 times the title's prior sales (if it was a relaunch of an existing title, or of a title so similar we could use it for comparison).

Readers seem to be loving what they see in the DC books. I'm thrilled, both as a retailer and as a long-time DC fan who is glad to see others sharing my enthusiasm for the company's books.

We do have reorders on almost all of these titles coming in next Tuesday, so readers will still have a shot at first printings.

Next week is the first week that we were fully able to adjust our DC orders upwards on the entire weekly release list to ensure that our readers find what they want on our shelves. I'm thrilled; I've prided myself for years on the fact that at Dr. No's you can find the books on the shelves on Wednesday or Thursday or Friday or Saturday... and the success of these DC's has made that impossible. But it will be back to normal next Wednesday, and customers will be able to find that week's DCs on our shelves for an entire week and beyond.

Thanks for bearing with us during a really dynamic sales period--I really appreciate it!

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