Sailors and Toyotas

So why did Toyota choose an orchestral version of "What Do You Do With a Drunken Sailor" as the theme music for their latest commercial?

If you're not familiar with the song, here's a link to a simpler version of the melody:

I have heard this song about eight hundred times in the past week, since Toyota (like so many other car manufacturers) seems to buy huge blocks of time to run the same and again and again until everyone hates the song and the manufacturer's vehicles. I even have new lyrics:

why would a sailor drive Toyota?
why would a sailor drive Toyota?
why would a sailor drive Toyota?
He'd prefer a schooner